Are you a small business owner who wants to effectively promote your business in the online world? An explainer video can do wonders if it’s used in the right way. But what makes an explainer video go viral? Here’s a thing that every other business entrepreneur thinks about.
If you ask me, there is no guaranteed formula to make an explainer video go viral. However, if you keep the following tips in mind, there’s a significant chance that your explainer video can get the boost it deserves in the digital landscape.
So what are these tips? Well, let’s find out.
Tip # 1: Do You Know Your Target Audience Well Enough?
There are a few things that you can do to make sure your explainer video & one of them is knowing your target market. Researching your customer base will help you understand what the market landscape looks like, what their needs & wants are, what motivates them, and so on. These valuable customer insights will help you create a video that resonates with them & compels them to take action. You can incorporate solutions to customer problems or even entertaining stories in your video that will keep them hooked.
Tip # 2: Make Sure You Have a Well Written Sweet Script
The script for your explainer video is the foundation on which the entire video will be built. You must take the time to write a great script that engages your target audience. The script should be well-written, concise, and to the point. You don’t want to overwhelm your viewers with too much information in a single video. Brevity is key when it comes to scripts for explainer videos.
Tip # 3: Use Eye-Catching Animations and Graphics
Once you have a great script in place, the next step is to create engaging visuals that support it. This is where good animation and graphics come into play. If done correctly, these visuals can help your explainer video stand out from the competition. They can also help you communicate your message more effectively. So make sure you invest in good quality animations and graphics for your video.
Tip # 4: Don’t Forget the Catchy Thumbnail
As mentioned earlier, brevity is key when it comes to creating scripts but that doesn’t mean you can’t skimp on the details. One such detail that’s often overlooked is the thumbnail. This is the first thing that people will see when they come across your video online. So make sure it’s eye-catching and grabs their attention. Thumbnail is the first thing that people will notice before clicking on the video so it has to be strong.
Tip # 5: Use Viral Marketing Tactics
To amplify the reach of your explainer video, it’s a good idea to use some viral marketing tactics Prolific Animation Studio. These are techniques that help you spread the word about your video far and wide. Some of the most popular viral marketing tactics include social media campaigns, email marketing, PR stunts, and so on. So make sure you use these tactics to get the most out of your explainer video.
Tip # 6: A Very Compelling Call to Action
Last but not the least, when you have finally explained everything to your target audience, it’s time to convince them to make a purchase. A call to action (CTA) is what will do the trick. This is a persuasive message that urges your viewers to take a specific action, such as visiting your website, subscribing to your email list, or making a purchase. A strong CTA can help you increase conversions and get more leads. It is a key factor that determines the success of your explainer video.
So there you have it. These are some of the most important tips to keep in mind when creating an explainer video that’s likely to go viral. By following these tips, you’ll be one step closer to achieving your marketing goals.