Progressive Web App vs Native Apps: What should you choose in 2023

As we step into 2023, businesses continue to engage in debates regarding the choice between to building Progressive Web Apps (PWAs) and Native Apps. The evolving nature of technology adds more significance to this decision-making process. In this article, we will deep dive into the difference between these two options.

Also, we will explore their respective pros and cons. Additionally, we will provide real examples of both Progressive Web Apps (PWAs) and Native Apps while offering suggestions to assist you in determining the approach, for building remarkable applications on your exciting journey.

Without wasting any time let’s continue our exploration and discover which path aligns best with your aspirations!

What are Progressive web Apps?

Progressive web applications, known as PWAs, offer a user-friendly website experience that is similar to mobile apps. They provide a seamless encounter on both computers and smartphones by utilizing modern web technologies.

With fast loading times and offline capabilities, PWAs are convenient for users with limited internet access. Unlike traditional apps, PWAs don’t require downloading from app stores; instead, users can easily access them through web browsers, saving valuable storage space.

Moreover, PWAs automatically update to include the latest features and security measures. By leveraging PWAs, businesses can effectively engage their customers while maintaining the gap between websites and mobile apps.

Native Apps

Native apps have been a staple on our phones for quite some time now. These apps are installed from reputable stores such as Apple’s App Store or Google Play for Android devices.

They are specifically designed to work seamlessly with your device and deliver an exceptional user experience. Since they are tailored for a particular operating system, native apps run faster and make better use of the device’s features.

However, developing separate versions of an app for iOS and Android requires additional time, financial resources, and effort. Additionally, launching an app necessitates approval from the respective app stores and effective marketing strategies to ensure success.

Difference between Progressive Web Apps (PWAs) and Native Apps

Development TimeFaster Development with quick market FeedbackLonger Development Time
Hardware Functionality  There is limited access to advanced device featureFull Access to hardware functionalities
App Distribution        Easily shared through existing channels such as telegram, Starbucks, Twitter lite, etcDistributed through app stores like Playstore, Apple store, etc
Budget Friendliness     Cost-effective option for startups       May require a higher budget               
Online Visibility      Increased visibility with optimized SEO  Depends on app store rankings             
Security      Standard web security measures           Robust security features for user trust   
Data ConsumptionRequires Less DataData is Required more due to Regular updates

Some Examples PWA vs Native

Examples of Progressive Web Apps (PWAs)

To illustrate this difference further, let’s consider some examples;

Twitter Lite:

This PWA offers features like web push notifications, an “Add to Home screen” prompt, and temporary offline browsing. As a result of these enhancements, Twitter Lite has seen increased engagement with more tweets being sent out, reduced bounce rates, and higher average pages viewed per session.


Flipkart noticed a significant increase in the rate at which people make purchases, and engage with their website again, and the time they spend on the site after introducing their Progressive Web App (PWA).


Starbucks experienced a 23 percent rise in the variety of orders placed and doubled its number of active users per day by implementing its own PWA.

Examples of popular native apps


Instagram has gained immense popularity worldwide, boasting an astonishing 2 billion active users. It serves as a platform for sharing photos and videos with friends and followers.


Uber is a widely utilized app that allows users to book rides and cab services conveniently. It has become an essential tool for people seeking convenient transportation from one place to another.


As the leading music streaming app, Spotify proudly boasts over 205 million premium subscribers. It offers personalized music discovery and playback features, making it hugely popular among music enthusiasts.

Headspace; With an impressive global download count of 1.32 million in 2022 alone, Headspace has emerged as a top meditation and mindfulness app. It helps users combat stress and anxiety through engaging animations.

PWA vs Native pros and cons

Advantages of Native Apps

1. Native apps offer speed and optimized performance specifically tailored to devices.

2. They provide users with an experience, by utilizing the features of their devices.

3. Native apps excel in functionality and support push notifications ensuring usage.

4. Users can easily install apps from various app stores.

Disadvantages of Native Apps

1. Developing apps requires time and resources compared to other options.

2. Separate maintenance is necessary for each platform adding complexity to the process.

3. The development cost for apps tends to be higher when compared to web applications.

4. Users need to download and install apps onto their devices before they can use them.

Advantages of Progressive Web Apps (PWAs)

1. PWAs are a cost solution that’s easy to maintain in the long run.

2. They offer faster loading times ensuring a user experience even when offline.

3. PWAs are compatible with any device or browser providing versatility for users.

4. These applications occupy storage space on devices.

Disadvantages of Progressive Web Apps (PWAs)

1. Certain device features may not be accessible within PWAs due to limitations in browser capabilities.

2. They might not be readily available on app stores compared to native apps.

3. Additional security measures may need implementation depending on the requirements.

4. Some advanced engagement features may have limitations, within PWAs.

What to Choose between:  Progressive Web Apps vs Native Apps

In 2023 when it comes to deciding between Progressive Web Apps (PWAs) and native apps it all depends on your requirements. PWAs offer advantages in terms of cost and development time. They are built using web technologies, which makes the process of creating and positioning them across platforms much faster.

On the other hand, native apps provide a refined user experience by fully utilizing the capabilities of the device. PWAs are more accessible as they can be used on any device, with a web browser whereas native apps are limited to platforms.

When it comes to maintenance and updates PWAs make things easier as compared to apps that need installations. To make the choice, between PWAs and native apps in 2023 take into account your goals, target audience, and desired features.


PWAs are cost-effective, work on any device, and are easier to maintain. On the other hand, Native Apps offer a customized experience and fully utilize device features. Consider your goals, audience, and desired features to make the perfect choice for your app journey. Happy app building!

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