Linda Yaccarino is an ambitious leader with fierce resolve, who is widely respected within the marketing industry for driving innovation while staying true to herself and her family values.
Former Ad Sales Czar has been under extreme pressure to turn around X / Twitter following a turbulent year under CEO Elon Musk, and she gave an intense interview at Code Conference that highlighted some of her questions and concerns.
NBCUniversal
linda yaccarino wiki is used to negotiating deals as the head of NBCUniversal’s Advertising Sales and Client Partnership Group, but recently has had to deal with digital disruption on Madison Avenue and Twitter’s meteoric rise under Elon Musk as CEO.
Comcast-owned NBCUniversal hired Yaccarino to lead their global video team and make the US video ecosystem more enticing for advertisers, while developing new revenue streams from over-the-top (OTT) services like Fandango and Apple News. She became a lightning rod for her boss’s inexplicable actions – who often seemed to make decisions without consulting facts – despite which, Yaccarino remained professional while rallying her team through mission statements and more internal communications; advocating on behalf of female executives within media. But now she must focus on other things as she works in her new role at Comcast owned NBCUniversal.
X Corp
Linda Yaccarino has spent her first 100 days as CEO of X Corp, the new name for Twitter (formerly public company that now goes by “X”) defending its billionaire owner against comments that alienate advertisers essential to keeping it running. During an interview with Vox Media recently, Yaccarino made the case that plans by X to charge fees for ads via an “X Box” would help bring in additional revenues.
One major question remains, however. Does Yaccarino enjoy autonomy over how she runs X? In an email sent Thursday to employees, Yaccarino defended Elon Musk’s call to advertisers not to leave his platform, purchased for $44 billion last year. She declined answering this question during Vox interview saying their roles are very clear while emphasizing how X would continue its focus on improving trust and safety measures, in addition to developing new technologies.
Peacock
Peacocks are magnificent birds that have long been associated with beauty, even being named by Reverend Thomas Dick in 1836 as “the most beautiful creature” (in his 1836 book On the Mental Illumination and Moral Improvement of Mankind). Yet they also represent sinful pride and vanity due to their colorful feathers and propensity to strut around – making it a popular figure in Renaissance art.
Male peafowls display their feathers to attract females and ward off potential predators, but its tail doesn’t belong to it – instead it’s actually made up of 150 to 200 feathers that grow from its low back and cover over its short, unassuming tail.
Hinduism gives great significance to the peacock in relation to its representation of Kartikeya on his flag and during mating season when it dances through raindrops to express itself through dance and color.
Future of Work
The future of work is rapidly shifting due to new technologies and changing demographics, triggering concerns that artificial intelligence or automation may replace large swaths of jobs in coming decades.
But despite these difficulties, the future of work remains key for both employers and employees alike. Companies that embrace new technologies while changing generational and workforce trends will likely enjoy greater success.
Yaccarino focused her time at Comcast’s NBCUniversal on making the business more nimble and competitive by changing advertising strategies and moving to One Portfolio – an integration of all channels into a single platform – as well as using data to make decisions on spending for ads. At the same time, she put great effort into building an open and collaborative culture among her staff – even hosting an employee discussion about its future at one event, according to someone attending that discussion.