The book industry is rapidly changing and new paths to success are constantly being discovered. As a traditionally published author, you have very little control over your book’s online presence as well as revenue. With the advancement of technology, it is an extremely competitive book market and it is challenging to stand out. If you want to sell your book, it is crucial to know how to increase your book sale in 2022. Did you know that there are over two billion social media users in the world today? That’s a lot of potential book buyers! This fact should be considered when you want to increase your book’s visibility primarily online. If you want to increase your book sales in 2022, you need to start using social media to market your book. In this article, we will discuss seven ways that you can do just that.
1. Create a social media profile for your book.
The first step is to create a social media profile for your book. This gives potential buyers a place to go to learn more about your book, see what others are saying about it, and connect with you directly. Make sure to include a link to your book’s website or Amazon page on your profile so that people can easily purchase it. You can also dive into platforms like TikTok and YouTube as these are some of the top applications primarily used by ages 18-35. Tapping on these platforms would set your foot one step closer to having more sales.
2. Use social media to share your book’s content.
When you have new blog posts, articles, or other pieces of content related to your book, share them on social media. This will help to drive traffic to your website or Amazon page, and it will also give people a taste of what your book is all about. Use hashtags that are related to your content so that people can locate it quickly. You can also create video content and trailers as it has been proven that most consumers would rather watch an advertisement rather than read it. If you have no resources, there are numerous free tools where you can animate and edit videos (adding filters, introductions, and crop videos online).
3. Run social media ads for your book.
Advertising on social media is a great method to reach out to people who might not otherwise have seen your book. You can target ads specifically to people who are interested in the topics covered in your book, and you can set your budget based on your needs. Social media sites like Facebook, Twitter, Instagram, TikTok, and YouTube can help you with advertising. You don’t need to spend much on the advertisement but should be able to sort and specify your target locations, ages, and many more when you select the plan.
4. Host a social media contest for your book.
Hosting a social media contest is a great way to generate excitement about your book and drive traffic to your website or Amazon page. You can give away free copies of your book or other prizes related to it, and you can ask participants to share your content on their own social media profiles to increase its reach. With the effect of pandemic, people are less likely to buy new things to save. Thus, this strategy would greatly help boost your sales.
5. Use social media to connect with other authors.
Connecting with other authors on social media is a great way to promote your book and build relationships with potential buyers. Share blog posts, articles, and other content from other authors, and mention them in your own posts whenever relevant. This will help you to build credibility as an author and make it more likely that people will want to buy your book. The more connections you have, the more reviews and sales are guaranteed.
6. Create social media profiles for your characters.
If you have characters in your book, create social media profiles for them on popular platforms like Twitter and Instagram. This will help potential buyers to get to know the characters better and it will add an extra layer of excitement to your book. Also, the current generations are so into being fanatics on characters and people. Even a slight interaction would alter their emotion and would let them feel special. Then, they would eventually follow the character in the story.