A well-optimized URL structure can help you rank better in search results. It also enhances the user experience of your website. E-commerce SEO usually involves optimizing headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience.
Please keep it simple
E-commerce is a highly competitive industry, and one of the keys to success is ensuring your website is well structured. This lets users easily find what they’re looking for and helps Google understand your site better. The first thing to consider when optimizing your ecommerce url structure is to keep things simple. You don’t want to go overboard and introduce complexities that search engines might be unable to handle.
It’s also good to ensure your product URLs are short and unique. This can be challenging when many products require unique URLs, but keeping them concise is essential.
Keep it relevant
A well-structured e-commerce URL structure is critical for your SEO efforts. It ensures visitors have a smooth experience when navigating your site and allows search engines to crawl and index your content.
Keeping your URLs relevant to your keywords will increase your chances of ranking better in the search results. It will also improve your click-thru rates. You may be tempted to use multiple keywords on your page, but this could be spam to searchers and negatively impact your click-thru rate. Instead, use 1-2 keywords that will help tell Google what the page is about. These keywords can be included in the page title or within the body of your URL.
Keep it short
E-commerce URLs should be short to provide a better user experience. They also make it easier for search engines to crawl and index your site efficiently. Keep the product page and filtered and sorted products list URLs as short as possible for SEO purposes. In particular, avoid using trailing slashes or similar characters in the URL. This can cause issues with indexing and duplicate content. It’s also a risk if you change a product’s inventory over time, as it can create an SEO-negative 404 error when a user clicks on the link.
Keep it unique
A good URL structure makes it easier for search engines and users to understand the page content. In addition, it also helps increase your site’s visibility and ranking. When optimizing your e-commerce URL structure, keeping things unique is essential. That means having a single, unique permalink for every sub-page. This way, Google won’t have to index multiple pages with the same content, which can cause indexing problems. Likewise, if you have numerous product variants, ensure you have unique permalinks for each.
Keep it local
Local SEO is essential to e-commerce because it helps brick-and-mortar businesses increase online visibility in their local area. This can result in increased in-store visits, leading to more sales revenue. Keeping things local also means ensuring your URL structure is optimized for your target audience’s needs. The best way to achieve this is by planning your URL structure based on keyword research, which will help you know what category and product attributes your customers are searching for the most. Separating all your sections into their subfolders is a good idea, making it easier for search engines to index and crawl your site. This is especially important for small areas or e-commerce websites with multiple locations.