If you want to promote your video online, there can be nothing better than YouTube. Having over 2 billion users across the world and driving in more than 30 million regular visits, it is one of the most effective video marketing platforms for small businesses.
Almost 500 hours of videos are uploaded on the platform every minute, with over 2400 YouTube channels exceeding 1 million subscribers. In this era of business marketing, where videos are winning over static content, YouTube serves as the key player.
As a user, YouTube might appear straightforward, but things get complicated when using it to market your business. Here’s everything you should know about creating YouTube videos for your small business.
Why Make YouTube Videos for Your Small Business?
Whether you have already decided to make YouTube videos for your small business or still figuring out how exactly YouTube videos can help your small business, here are a few reasons why you must start making YouTube videos:
- Improved Conversion Rates: Studies have found that video content can help increase conversions significantly. When presented with videos, potential customers have higher chances of scanning QR codes, opening emails, buying products, and filling out forms.
- Better Google Ranking: If you have videos on your site, it will increase your chances of ranking high on the Google search engine result pages.
- Reach Your Audiences on YouTube: Many individuals consider YouTube as just a site where they can watch videos. Nevertheless, YouTube is also the second-largest search engine worldwide after Google. Individuals across the world use the platform to search for products, areas of expertise, and services.
- Your Business Becomes Mobile-Friendly: Offering your company’s information in video form makes your business mobile-friendly and thus helps in broadening your customer base. This is because these days, more and more people prefer watching videos on their mobile phones instead of going through textual information.
- Come Up with Effective Explanations: Videos are the most effective way of explaining complicated topics, products, or services.
- Drive-in Social Media Engagement: With videos, you can drive social media engagement because people who will like your video will have higher chances of sharing the same on their social media profiles. Contrastingly, textual information is not shared with the same frequency by individuals.
- Build Stronger Relations: Videos with a human touch offer businesses the scope of connecting with audiences more personally. This further helps attract new customers while keeping the old ones coming back.
Different Types of YouTube Videos that Small Businesses Should Create
There are different options for creating YouTube videos, but small businesses should go for only the most effective ones. Here the key is providing new content consistently.
1. Brand Introduction Videos
If you are looking to introduce your company or brand in the market for the very first time, you must go for a brand introduction video. This will be an opportunity for you to make people know everything that your brand does and offers and how it can serve them.
You can also use brand introduction videos to share your business’s core values and mission statement. There are a plethora of options when it comes to exactly what you can include in such videos.
Regardless of what you are focusing on, ensure making the video memorable, engaging, and short enough to keep the viewers’ attention intact.
Take inspiration from DuPont’s brand introduction video here. DuPont uses science-driven innovation to nourish a growing population. The company creates a bridge from the requirement to market with peerless science, technical skills, and expert insights.
DuPont’s brand introduction video highlights how the global reach and expertise of the company help in promoting health and safety for the planet and the entire population thriving on it.
2. Video Testimonials
Video testimonials of satisfied and happy customers will help you convince more individuals to try the products and services of your small business. The only thing to do is get one of your happy customers to record a testimonial for you.
You can learn from the testimonial video of Endless Entertainment, an event management company. The company blends the testimonials of its customers with pictures of its work or events and also adds screen recordings of the things they have already done.
The images and the testimonials together offer great context to the viewers. Not to mention, the company makes its testimonial videos entertaining and engaging by giving them a rhythm. This is a good idea on the part of the company as it would be boring for the viewers to watch a person speaking for two to three minutes straight.
3. Demo/Explanation or How-To Videos
Creating a YouTube video that shows exactly how your product or service works is one of the best ideas. How-to or product demonstration videos are effective even without directly selling a product. These videos directly explain why users should use a specific product, bringing in more conversions to a business.
Take the example of Grammarly’s explainer video here that takes just 1 minute 20 seconds to explain why the product of this cloud-based typing assistant can make you a better writer.
While this was a very well-produced small business video example, the whole thing was screen recorded. You do not require fancy animation software or a big budget to show off your products and services as a small business. A simple screen recording and just a few edits here and there will do the job for you.
4. FAQ Videos
FAQ or Frequently Asked Question videos are also an effective YouTube video marketing strategy that gives prospects answers to the questions they might be having. These videos can save you from the hassle of giving answers to the same questions again and again.
Second, they make the best options for new content as you have the flexibility of releasing separate videos for each question you answer.
Conclusion
So, this is everything you should know about YouTube videos for small businesses. Now, start making the relevant videos for YouTube and promoting your small business using them without any delay. Serving as the number one social media networking site, YouTube is the right platform for posting all kinds of video content. Just work on publishing effective and exceptional videos that attract the followers’ attention.